Branding & Marketing
Whether you’re working on an existing brand or developing a new one from scratch, getting your brand identity right is paramount.
Whether you’re working on an existing brand or developing a new one from scratch, getting your brand identity right is paramount.
We first focus on the important brand elements — its vision and values. Defining these gives you a foundation to build your brand identity once we start looking at the visual aspects and voice.
Your brand’s vision is the future you aim for.
Work to identify the big-picture “end goal” for your brand. Think of this as the guiding light for all of your company’s most important decisions will aim to move you closer to achieving that vision.
Your mission statement is the heart of your brand. It takes your vision and turns it into something more concrete that communicates your purpose and big-picture objectives in an inspiring way.